Category: Internet & New Media
Marketing Expert. Lead successful marketing initiatives for global organizations focused on driving awareness, acquisition and engagement with expertise in online and offline marketing strategies.
Content Strategist. Develop, manage and execute content strategies for global sites/products/services and marketing channels in both the consumer and enterprise sectors.
Product Development Manager. Lead product management teams to build new products and services from market research through business and technical requirements to launch.
Business Performance Challenger. Critical thinking with an emphasis on process streamlining and performance improvement within startup and established businesses. Strong record of achieving business goals.
About Yoli Chisholm:
Received the Microsoft Gold Award of Excellence in execution for management of MSN entry points.
Developed, managed and executed successful direct marketing initiatives for leading online/offline/Mobile properties Microsoft, Lavalife.com, eBay, MSN, Points.com, and Chapters.ca.
Launched new online properties on MSN – Money, Shopping, My Health Info, MSN KidZ, and Healthvault.
Grew the Chapters.Indigo.ca’s Affiliate Program from 1,000 websites to 9,000+ web sites as partner Affiliates.
Built and established key partnerships with the world’s leading airline, retail, telecommunication, record label and hospitality companies MasterCard, Sprint, Verizon, Cingular ATT, Futureshop, American Express, HBC, Amazon, Starbucks, Aeroplan, Esso, La Senza, Dell, American Airlines, Microsoft, Intercontinental Hotels, Sony, EMI, Warner and Universal, amongst others.
Drove over 100% revenue increase and 300% membership growth for Points.com