Fashion 101

By: Mercedes Gonzales

Fashion Industry 101: is geared towards helping the new fashion designer, production person as well as retailer who wants to start their own private label line. Fashion Industry 101: is a practical, insightful, crash course on how business is really done.

Category: Entrepreneurship/Be Your Own Boss

Fri, Nov 2, 2012 3:00PM - 9:00PM (EST)

Global Purchasing Group New York, NY 10010

Fee : $198.00 Enroll Now

Mercedes R. Gonzalez is founder and director of Global Purchasing Companies, a consulting firm for both designers and retailers, as well as a buying office. Her understanding of the fashion industry began at 14 years old, working every summer for her uncle’s manufacturing company in the heart of NYC’s garment district. After earning an economics degree from New York University, she went back to work full time with her uncle where she changed the operation of the company by moving production overseas, streamlining the company, and insuring a stronger bottom line. Soon after, Mercedes embarked the fashion industry as a buyer and was hired by one of the largest buying offices at the time, Frederick Atkins. She’s had participation in private label for such stores as Dillard's and Harvey Nickels of England. She soon went to work at one of the member stores Gonzalez Padin in Puerto Rico and her love for international trade grew. In the last 23 years Mercedes has worked with some of the most important buying offices in the country and has helped to open or restructure hundreds of stores in the United States and abroad. Her experiences and continued effort to stay current in the industry have led to her expertise in both the design and retail facets of fashion. Regularly featured in industry publications, such as Women's Wear Daily, Mercedes also teaches workshops on successfully starting a fashion line in today’s market at trade shows such as MAGIC, and at regional and international fashion weeks. She sits on the board of the Fashion Merchandising Department at two US universities and is invited around the world from Chile to China to speak to designers, retailers and manufacturers on entering the US market.

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